Social Media
Social media marketing in Boca Raton, FL
It worked for six weeks last time, then quietly stopped. Posting is a production job.
The line
Why it stopped, and what replaces it
Consistency is a manufacturing problem, and those are solved with a line rather than willpower.
Pick a few formats
A small set your business can actually sustain, rather than an infinite brief.
Batch the capture
Weeks of raw material in one session, instead of a scramble every Tuesday.
Fill the calendar ahead
A fortnight in front, so output stops depending on someone finding time.
Measure past the view
Reach and watch-through, plus what reached the site and what it did there.
AND IT RUNS AGAIN NEXT WEEK
The question everyone is too polite to ask
Where AI is in this, said plainly
SparkToro’s 2025 survey found sixty percent of senior US marketing leaders spent less with agencies that year because of AI. So: it is used here for variation and volume. Not for inventing a customer or fabricating a testimonial. Anything AI-produced comes to you for sign-off.
You will always know which is which.
What you actually get.
- Format development
- A small set of repeatable formats that suit your business
- Short-form video
- Shot, edited and finished to a consistent look
- Motion graphics
- For everything that does not need a face on camera
- Creator and UGC sourcing
- Briefed, reviewed and rights-cleared
- Always-on calendar
- Filled a fortnight ahead
- Reporting
- Reach and watch-through, plus what it sent to the site
What it costs
What moves the number.
A monthly engagement, priced almost entirely on production volume rather than on posting.
- How many pieces a month
- The largest driver. Three a week and ten a week are different operations.
- Filmed or motion-led
- Filmed work carries capture days. Motion-led carries design time.
- Whether creators are involved
- Sourced content is a separate line with its own rates and rights.
- How many platforms
- Two done properly beats five. We will usually argue for fewer.
The first ninety days cost more effort than the ones after, because that is when the production system gets built. Budget for the ramp.
How social media runs
Four stages, in this order, for a reason.
- 01
Formats
What you can sustainably make that people would actually watch.
- 02
Build the line
Batch rhythm, template set, calendar filled ahead.
- 03
Run it
Consistent output at an agreed cadence.
- 04
Sharpen
Keep what earns watch-through, kill the rest, reinvest the time.
Questions
The ones people actually ask.
Answered the way we would answer them on a call, which is to say without the parts that only sound good.
How often do we need to post?
Usually three to five short-form pieces a week, enough to stay in rotation without breaking. A sustainable three beats an unsustainable ten every time.
Do we have to be on camera?
No. Motion graphics carry a great deal without a face, and sourced creator content covers the formats that genuinely need one. Plenty of accounts run without the owner appearing.
How long before it works?
Reach moves within weeks. A production system that runs without anyone chasing it takes about ninety days to settle.
Do you use AI to make the content?
For variation and volume, yes: cutting one piece into several, generating motion elements, producing hook variants to test. Not for inventing customers or fabricating testimonials. Anything AI-produced comes to you for sign-off.
Which platforms should we be on?
The ones your buyers are on, which is rarely all of them. We will usually argue for fewer platforms done properly rather than a presence everywhere.
What happens if we stop?
Reach decays over a few weeks. The formats, templates and rhythm are yours and documented, so it is a pause rather than starting over.
Free growth audit
Find out what social media would actually be worth to you.
You get a written read on where the money is leaking and what to do first, ordered by what it would be worth. If the answer is that this is not your bottleneck, it will say that instead.
- A written document, not a sales deck
- Ordered by expected value, not by what we sell
- Yours to keep and act on with anyone
Rather talk? (561) 288-0590